Carnovsky sheds new light on Hennessy VSOP PrivilÃ¨ge cognac with its â€˜RGBâ€™ signature.
Since it was first created in 1818, Hennessy VSOP has remained the ideal expression of a perfectly balanced cognac. As part of the house’s tradition of supporting the arts, Hennessy celebrates VSOP PrivilÃ¨ge with annual limited editions by esteemed artists, including, in recent years, acclaimed British graphic artist Peter Saville.
The latest edition is a collaboration with the Milan-based artistic duo Carnovsky, made up of Francesco Rugi and Silvia Quintanilla, who have captured the art worldâ€™s attention with an aesthetic that blends 17th century illustrations with the â€˜RGB Projectâ€™, a digital technique that uses the virtual worldâ€™s primary colours: red, green and blue.
The design for the Hennessy VSOP PrivilÃ¨ge Collection 7 began with a visit to Cognac, the historic seat of Hennessy. From the maisonâ€™s archives, Carnovsky sourced patterns illustrating the fundamental elements of cognac making â€“ sun, earth, grapes, and water â€“ as well as symbols representing Hennessy’s art, such as its coat of arms or the compass. The duo then extrapolated Hennessyâ€™s story into layers, rendering it in â€˜RGBâ€™ overlays to illustrate the origin and spirit of Hennessy VSOP PrivilÃ¨ge.
To the naked eye, the rendering looks harmoniously singular. Through coloured filters (which are included in the box), however, the three layers reveal unexpected depth:
Red: Symbolising the energies and forces involved in creating HennessyÂ VSOP PrivilÃ¨ge, the red filter highlights the sun and the moon, evoking the time required to mature eaux-de-vie. Hennessyâ€™s mastery of its art is symbolised by the family coat of arms.
Green: In this layer, the lushness of nature comes through in vine shoots, the leaves from antique VSOP labels, the grape and oak trees used to make barrels.
Blue: The dreamscape of a sensorial journey and the experience of tasting HennessyÂ VSOP PrivilÃ¨ge are symbolised by a sailing vessel. A crown nods to the Prince Regent â€“ later King George IV â€“ whose order led to the creation of VSOP PrivilÃ¨ge, while a cornucopia signifies the symphony of flavours within.
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