Looks like more and more consumers adopt augmented reality technology and tech media reports that at the end of 2020, there were a total of 598 million AR active devices, and this is projected to increase to 1.73 billion by 2024!
As more consumers adopt augmented reality technology, here’s a snapshot of key AR technology to keep track of, and how these will change our world within this decade!
The High End is Very Keen on AR!
Luxury vehicles like Mercedes-Benz and Cadillac are always looking to differentiate themselves and have turned to augmented reality to do so. AR systems that leverage onboard cameras and high-resolution screens offer next-generation navigation by overlaying directions and points of interest on the road in front of you.
We have already seen a few vehicles hit the road with these types of systems, and we can expect to see AR become a standard feature in high-end vehicles before this feature trickles down to the rest of the automotive market. Integrated AR systems are not just a selling feature for car manufacturers but also key to getting their drivers to use their in-vehicle system over those owned by Google or Apple.
As such, expect AR to be a battleground technology for car manufacturers as they roll out proprietary solutions they have either developed or invested in that difference in user experience and feature sets.
