With McLaren fans enjoying the team’s best performance in years in Formula 1, Bowers & Wilkins has dropped a stunning pair of earbuds just in time to celebrate the feat. The British audio brand synonymous with high-performance sound, has launched a new special edition of its flagship wireless earbuds in vibrant Papaya.
The Pi8 McLaren Edition represents a striking tribute to its long-standing collaboration with supercar maker McLaren Automotive. This new release marks a decade of partnership between two brands united by a shared pursuit of precision engineering, performance, and design excellence.
Speed Of Sound
Melding award-winning acoustic innovation with the unmistakable aesthetics of McLaren, the Pi8 McLaren Edition takes its cues from the world of motorsport and luxury automotive design. The earbuds feature the iconic Papaya Orange detailing and Galvanic Grey accents, echoing the colour palette of McLaren’s Formula 1 livery and high-performance road cars.
At the heart of the Pi8 McLaren Edition earbuds lies the same reference-standard high-resolution audio that has earned Bowers & Wilkins acclaim among discerning audiophiles. With advanced wireless audio retransmission, impeccable clarity, and a sleek ergonomic fit, the Pi8 continues to set the benchmark in luxury personal audio.
This edition is more than a re-skin. It’s a celebration of engineering synergy. From the sculpted design to the premium materials, every detail nods to the precision and ambition found in both brands’ DNA.
“This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products,” said Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins.
A Partnership Built On Performance
Since 2015, Bowers & Wilkins has collaborated with McLaren Automotive to develop bespoke, high-fidelity in-car audio systems for McLaren’s elite supercars, including the McLaren GT and the newly revealed McLaren W1. Their shared commitment to performance was further deepened with Bowers & Wilkins becoming the Official Audio Partner for both McLaren Automotive and the McLaren Formula 1 Team.
This partnership extends far beyond branding. Bowers & Wilkins engineers have worked hand-in-hand with McLaren’s design and development teams to integrate state-of-the-art speaker technology, such as the brand’s Continuum Cone—originally developed for its flagship 800 Series Diamond loudspeakers—into McLaren’s next-generation supercars.
“The Pi8 McLaren Edition celebrates a decade of our partnership,” said Henrik Wilhelmsmeyer, Chief Commercial Officer at McLaren Automotive. “It reflects the same attention to detail and obsession with performance that defines both our brands.”
The Pi8 McLaren Edition is now available for purchase in Europe and the Asia-Pacific region.
