Big things are coming from Samsung. At the recent CES 2025, the Korean tech giant expressed its intent to bring AI to the masses making the technology an “Everyday, Everywhere” experience. Under its “AI for All” vision, Samsung is looking at leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division.
Revealing the brand’s roadmap, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, revealed how Home AI will fuel personalised services across all intelligent, connected devices.
“This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI,” he said. “And we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”
AI Integration
SmartThings will weave an interconnected web of services for the home.
Through the power of Home AI, Samsung intends to create hyper-personalised experiences. Features such as SmartThings and Flex Connect will bring intelligent connectivity to millions. Samsung Knox Matrix will also shore up safety, privacy and security to protect home appliances, mobile devices and TVs against digital threats.
With its signature blockchain technology, Samsung Knox Matrix will protect home appliances along with mobile devices and TVs. This ensures that connected devices will work together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home.
With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being.
Seamless Entertainment
Smart and intuitive, the Neo QLED 8K will transform home entertainment.
Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalisation and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper to users.
Neo QLED 8K, will deliver the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality.
Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9” AI Home displays and other devices with 7” screens.
Enhanced Productivity
In-vehicle connectivity will expand with the continued roll-out of AI technologies.
Beyond the home, the brand’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners, the B2B solution spans multi-residential homes to retail spaces, hotels, schools and more.
Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions.
Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car get recommendations on when to recharge EVs based on schedules and rates.
By leveraging Samsung’s expertise in UX and AI, Harman’s new in-vehicle avatar acts as an intelligent digital copilot. By working with Harman products like Ready Care and Ready Vision it will help anticipate needs while drivers focus on the road.
