You no longer have to fear being attacked in the safety of your car.
And that's why they can be employed to great effect, says Ogilvy & Mather managing partner Rika Sharma.
Already makers of the second fastest-accelerating car, Tesla Motors may be working on the next frontier.
To be the best, learn from the best. And that's none other than Elon Musk, the man who is revolutionising energy consumption and building a rocket to send humans to Mars.