As affluent consumers across the region prioritise experiences over possessions, credit card issuers are repositioning themselves as arbiters of access.
Through its Artist Accelerator SEA programme, the brand is positioning itself not just as a supporter of music, but as a catalyst for creative careers and fan communities.
Mastercard’s study shows affluent consumers strategically juggling payment methods and rewards to get the most bang for their buck — all for the larger purpose of living vicariously while leaving a legacy for their loved ones.
