A tour of the Swiss maison’s central manufacture reveals its pledge to champion ethical practices and hand-forged mastery.
Starting March 20 for seven days, a portion of the brand’s sales for its Happy Diamonds collection will be pledged towards children-protection charities.
The Appartement Chopard is a suite bedecked in gold with crystal chandeliers hung from a 17-ft ceiling, a marble fireplace, and an impressive bed canopy.
From working with renewable energy to using recycled materials, haute horology is embracing sustainability.
The perpetually appealing shade is poised to become your constant wrist companion.
Having ensured that the gold it uses is fully traceable, Chopard now sets its sights on greening its stainless steel — and its celebrity fans are on board.
