Having enjoyed a winning start to the 2026 Formula 1 season, the Mercedes-AMG PETRONAS F1 team is also winning off-grid as well thanks to a new collab with Y-3. The new fashion partnership fuses avant-garde fashion with Formula One precision, celebrating speed, innovation, and racetrack-inspired performance.
Sleek, modern silhouettes define the capsule, balancing technical functionality with bold aesthetics, designed for versatility across both lifestyle and high-performance settings. Every piece embodies meticulous craftsmanship, advanced materials, and dynamic design, reflecting the shared vision of cutting-edge motorsport engineering and contemporary fashion excellence.
From The Street to The Track
Following its debut at Y-3’s Paris Fashion Week, the collaboration with Mercedes-AMG PETRONAS F1 Team enters an exciting new chapter. The upcoming endorsement at the Suzuka Grand Prix further cements the union between avant-garde fashion and elite motorsport. Y-3 pushes creative boundaries, blending technical innovation with Formula One’s precision to deliver a bold, performance-inspired new collection.
The Y-3 x Mercedes-AMG PETRONAS F1 Team campaign, “Racing Lights,” showcases the brand’s bold, category-defying vision of modern, performance-inspired style. Shot by renowned photographer Jordan Hemingway, the visuals combine dramatic lighting with high-performance motorsport energy. Featuring George Russell, Kimi Räikkönen, and team principal Toto Wolff, the campaign celebrates racing legends while redefining fashion-forward aesthetics in a single frame.
The campaign masterfully balances motion and stillness, capturing the thrill of racing through meticulously crafted imagery and striking lighting effects. Set against a transition from sunset into night, each shot embodies the thrill of high-speed precision. Sparks from braking, glowing streaks, and fleeting flashes capture the kinetic energy of a single, electrifying moment on the track.
Styling in the Y-3 collection embodies technical precision and visual daring, seamlessly merging streetwear aesthetics with performance-inspired, sculpted silhouettes. Sculptural outerwear, innovative fabrics, and sleek tailoring shape a collection built for seamless performance, whether on the racetrack or navigating city streets. Subtle branding and a monochromatic palette underscore Y-3’s avant-garde signature, while paying homage to Mercedes-AMG’s storied racing legacy.
Y-3’s campaign extends beyond still photography, incorporating motion content and social media storytelling to amplify engagement. Cinematic sequences bring the collection to life, highlighting how each garment flows and performs within high-speed, dynamic environments. This multi-format approach underscores Y-3’s philosophy, seamlessly merging performance and design to create immersive, boundary-pushing brand experiences.
The collection presents exclusive Y-3 x Mercedes-AMG PETRONAS pieces, from sculptural outerwear and technical layering to bold, statement-making accessories. Each item embodies the partnership’s shared commitment to functional innovation, avant-garde expression, and motorsport-inspired precision engineering. The capsule caters to fans, fashion aficionados, and collectors, offering elevated, performance-driven style that bridges racetrack precision and street-ready appeal.
The PR embargo and campaign launch are set for 17 March2026, 11 PM MYT, with the official product release following on 19 March. This rollout underscores Y-3’s approach, seamlessly fusing high-fashion storytelling with the adrenaline and precision of real-world motorsport. Together, Y-3 and Mercedes-AMG PETRONAS F1 Team continue to redefine what it means to fuse style, speed, and performance at every level.
(Images: Y-3)
