Jisoo is taking prep style to the fast lane. The global K-pop icon and fashion darling stars in Tommy Hilfiger’s Fall 2025 campaign, titled “The Hilfiger Racing Club.” Set against the nostalgic glamour of a racetrack, the collection reimagines American prep through a bold, motorsport-inspired lens—bringing elegance, confidence, and a modern twist to the heritage brand.
Jisoo Brings Her Signature Style to the Racetrack
As the face of the campaign, Jisoo blends polished sophistication with the rebellious energy Tommy Hilfiger is known for. This marks her fourth campaign with the brand, cementing her status as a global fashion muse. The images tell a story that’s both nostalgic and forward-looking—just like the clothes.
“I’ve always had a personal love for cars, and Tommy reimagined this venue with his bold and vibrant style,” said Jisoo. “The collection plays with classic prep in a way that feels personal, playful and refined.”
Tommy Hilfiger Fall 2025
Tommy Hilfiger’s Fall 2025 collection gives classic prep a bold refresh, blending New York heritage with luxury motorsport flair. The campaign, fronted by global style icon Jisoo, introduces crisp layering, rich textures, and tailored silhouettes with a relaxed edge. Signature pieces like varsity coats, crest sweaters, and pleated skirts are reimagined with modern precision, proving that prep isn’t just polished—it’s powerful, playful, and built for reinvention.
The Hilfiger Racing Club: Where Prep Meets Speed
“The Hilfiger Racing Club” is more than a campaign—it’s a global experience. The launch is supported by immersive activations, creative collaborations, and race-ready events around the world. The message? Prep isn’t about rules—it’s about reinvention.
Jisoo and Tommy Hilfiger: The Perfect Pair
Known for her refined taste and global influence, Jisoo continues to dominate both fashion and pop culture. Her ongoing partnership with Tommy Hilfiger reflects her ability to move seamlessly between the worlds of music, luxury, and modern style.
Whether in a tailored coat or behind the wheel of a classic car, the BLACKPINK songstress proves that prep has never looked this powerful—or this fast.
