In a bold collision of streetwear, heritage, and unapologetic self-expression, tequila lifestyle brand León Y Sol has joined creative forces with acclaimed Persian designer Amir Fatemi to launch a striking new capsule collection. It’s more than a fashion statement—it’s a cultural manifesto.
Known for its roots in premium tequila and a growing presence in art and fashion, León Y Sol is carving out a space that transcends trends. Their latest venture is a vivid expression of identity and resistance, spotlighting Persian pride through wearable art.
Street Vibes
At the heart of the limited-edition drop is a defiant celebration of heritage and rebellion. Think hand-designed trainers, graphic-heavy shirts, and bold, statement-making pieces that blur the lines between fashion and activism. Every item in the collection pulses with energy and emotion—an open call to express your truth, loudly and without compromise.
“This is personal,” says León Y Sol CEO Bobby Marhamat. “We’re Persian. We’re American. I’m an entrepreneur and a creative—and this drop is about owning all of that. We’re shining a light on a culture that’s powerful, poetic, and unbreakable. This isn’t about trends—it’s about truth.”
Amir Fatemi, known for his boundary-pushing designs and strong ties to the underground art scene, brings his signature intensity to the collection. “Persian culture isn’t quiet,” he explains. “It’s bold. It’s beautiful. It fights back. This collab is for those who carry that spirit wherever they go.”
Culturally-Linked
The pieces blend traditional Persian motifs with contemporary streetwear edge—delicate calligraphy and intricate patterns clash artfully with gritty textures and modern cuts. The standout? A pair of custom sneakers that combine old-world elegance with street-smart cool, destined to turn heads and start conversations.
The capsule collection also represents fashion with a purpose. A portion of the proceeds will go towards organisations supporting freedom of expression and human rights in Iran and around the globe, including NUFDI’s Iran Prosperity Project.
The collection will make its first appearance at an exclusive launch party, with a wider release set for online.
With this daring new chapter, León Y Sol continues to blur boundaries—between cultures, categories, and conventions—proving once again that the most powerful fashion is rooted in identity, purpose, and fearless creativity.
