Luxury watchmaker TAG Heuer is bringing its legendary precision and motorsport heritage to the world of high-end eyewear once again. The launch of its Spring/Summer 2025 Eyewear Collection emphasises the brand’s approach in the space.
Seamlessly blending cutting-edge design with performance-driven features, the new collection is a bold reflection of the brand’s enduring commitment to innovation, style, and Swiss craftsmanship.
The new season introduces three distinct eyewear families – the vintage-inspired Jack Heuer, the technically refined Mini Vingt-Sept, and the bold, high-performance Shield Pro line. Each range draws upon a unique facet of the brand’s DNA, while catering to a modern audience who demands both aesthetics and functionality.
Driving Vision
The Jack Heuer line pays homage to the great-grandson of the brand’s founder, a pivotal figure in TAG Heuer’s history and its deep connection to Formula 1. Inspired by 1960s pilot-style frames, the collection combines ultra-light Japanese titanium with Chromafade lenses – soft, art-inspired gradients that evoke timeless sophistication. Subtle branding and sustainable bio-nylon temple tips add understated luxury to the design.
Pushing the envelope in technical eyewear, the Mini Vingt-Sept range continues the legacy of the original Vingt-Sept line, debuting a new elliptical hinge crafted from steel. Paired with bio-nylon temples, the design nods to automotive precision, echoing the satisfying click of a race car door. Rimless rectangular lenses and vibrant red TAG Heuer logos inject a contemporary, sport-driven flair, while new SPECTA lenses offer enhanced polarisation and visual clarity.
For those who live life in the fast lane, the Shield Pro line delivers a futuristic take on performance eyewear. Designed with athletes and adventurers in mind, the model features a flexible mask frame made from bio-nylon and recycled graphite, ensuring comfort and durability.
With interchangeable lenses for versatile use, and subtle branding on the front and temples, this model is built to excel in extreme environments – from mountain trails to urban cycling routes.
The TAG Heuer Spring/Summer 2025 Eyewear Collection captures the essence of the brand’s storied legacy while firmly looking toward the future. It brings together a perfect mix of heritage, high performance and avant-garde design to produce styles that meets everyday wearability.
(Images: TAG Heuer)
