Salvatore Ferragamo launches into their Spring/Summer 2019 wardrobe with a return to their “Patchwork of Characters” concept that they first introduced in Autumn/Winter 2018 collection. A campaign that brings forth unity amongst diversity, the collection was photographed by Harley Weir and directed by Paul Andrew, and delivers a providence of grand looks that lay across the Roman vista.
Meant to embody the global diversity of the Ferragamo clientele with their campaign, the concept brings together a diverse group of friends, both male and female alike, and allows them the luxury to soak in the pleasures of the Italian lifestyle. The collection also highlights the new Gancini monogram, that the brand is known for, on their silks, jacquards, shoes, eyewear and belts.
Approachable yet elegant and refined, the “Patchwork of Characters” concept comes through in a fresh way this season with a new texture and dimension to the clothes and accessories from the collection. “This is a collection designed to be elevated and refined but also real and approachable. Furthermore, this campaign is not some dreamed up fashion fantasy.. Salvatore Ferragamo is a house whose history of innovation and sophistication has earned it an international audience that spans both genders, almost every nation, and almost every age group”, said Paul Andrew, on the launching of the Spring/Summer 2019 campaign.
From their campaign shots alone, we can certainly look forward to all the varied looks that Salvatore Ferragamo will share with us from their repertoire.