Cartier’s latest Panthère campaign looks to unleash the spirit of the panther. Untamed and indomitable, the Panthère de Cartier is charged with a magnetism that reveals one’s own strength of character. Panthers know their kind; it is a tribe united by instinct and independence.
Speaking of tribes, Cartier has gathered an international cast that will star in the latest Cartier video by visionary German videographer Jonas Lindstroem.
Consisting of Chang Chen, Annabelle Wallis, Ella Balinska and Mariacarla Boscono, each individual brings their unique personalities that are drawn to the Panther.
United by instinct and independence, beguiled by the same animal distinction whose wild, magnetic look is a sign of freedom. The panther accompanies them everywhere with her feline shadow like a copy of themselves.
Frees spirits, the artists interpreting the Panthère de Cartier are the modern-day heirs to a prestigious line of the panther’s devotees, including its creator Jeanne Toussaint, The Duchess of Windsor, Maria Felix and Daisy Fellowes. A community that embodies the Cartier emblem: an object of desire and fascination that has been a creative signature for Cartier since her first sighting in 1914.
The Panthère de Cartier community
Mariacarla Boscono, top model The Italian model Mariacarla Boscono has been a star of the catwalk for nearly twenty years. A record of longevity for this Italian who exudes a casual look and unique presence. Daring, elegance and freedom of spirit make her the true embodiment of a panther.