The question: How far would you go for love? That may sound like your typical Valentine’s Day question but it is nevertheless a question that invites one into the greatest of adventures, to experience total love at, full speed.
Cartier recently entrusted the creation of a new road trip film to the French director Cédric Klapisch, who is famous for his ability to capture the emotions of the time.
He is the fourth filmmaker that Cartier has asked to film love, after Olivier Dahan, Luca Guadagnino and Sean Ellis; providing a variety of style, narrative and cinematic universe.
Within the film, it is evident that Klapisch’s camera plunges the viewer into the heart of a couple’s intimacy throughout their timeless road trip. Declarations, arguments and reconciliations, their love is an eternal beating heart, their shared moments captured forever in multiple Cartier creations.
How far would you go for love? It is a metaphor for a romantic journey and the adventure of a lifetime. All emotions are exposed within the intimacy of the car and gradually, as the years go by, the bond stays just as strong and shared emotions remain just as intense.
As Cartier International’s International Marketing and Communications Director Arnaud Carrez put it, “Cartier has always expressed love with intensity, through powerful, bold creations holding great symbolic value. Carrying a strong message, Cartier’s jewellery celebrates each story as the greatest of adventures. Nothing defines this vision of love and passion better than the question ‘How far would you go for love’, which Cartier asks once again, ten years after its creation, with its latest campaign.”