Renowned Parisian Maison, Berluti has named Korean actor and 2PM member Lee Junho as its new brand ambassador. This exciting partnership coincides with Berluti’s 130th anniversary, a significant milestone in the brand’s legacy, which honours its rich heritage and enduring prestige.
With an impeccable sense of style and the ability to effortlessly transition between different roles and genres, Junho is the ideal ambassador for the brand. His sophisticated yet approachable charm resonates with Berluti’s vision of the “Berluti man” – a figure defined by sophistication, refinement, and understated luxury.
New Face Of The Brand
Junho’s role as Berluti’s brand ambassador highlights the Maison’s commitment to embracing both heritage and contemporary elegance. His journey from being a celebrated K-pop icon to a respected actor mirrors Berluti’s own fusion of tradition and modernity. Making his acting debut in 2013, Junho quickly demonstrated his versatility and depth in a variety of roles.
His breakthrough came in the critically acclaimed drama Good Manager (2017), where he showcased his ability to portray complex characters. This was followed by his standout performance in the historical drama The Red Sleeve (2021), which earned him numerous accolades and solidified his reputation as a leading actor.
Most recently, Junho starred in the Netflix original series King the Land, a role that captivated both audiences and critics, further cementing his status as a versatile and compelling actor.
Celebrating 130 Years
Founded in Paris in 1895 by Alessandro Berluti, the brand has long been known for its exceptional craftsmanship, particularly in leather shoes and their distinctive patinas. As Berluti celebrates this milestone year, a series of special events and campaigns will further solidify its position as a leader in the luxury industry.
To mark its 130th anniversary, Berluti adopts the concept of phylogeny – a core biological principle that describes how new branches or families evolve from a common root – to showcase the three branches of expertise that have developed from its mastery of leather.
This theme of growth and evolution resonates deeply with Lee Junho’s own career trajectory. Just as Berluti has expanded its focus from its foundational craftsmanship into new realms of style, Junho has branched out from his musical roots into acting and beyond.
Throughout 2025, Lee Junho will take on an exciting and inspirational role as Berluti’s brand ambassador. With his unique flair and international influence, Junho is poised to inject fresh, dynamic energy into the Maison’s initiatives.
