Louis Vuitton is celebrating 130 years of its iconic Monogram and the House is evidently putting on quite the party. In Southeast Asia, Bangkok is taking centre stage in the global celebration with an exclusive LV Hotel Pop-Up.
Situated at Baan Trok Tua Ngork, the exclusive pop-up opens from 11 February to 15 March 2026. It will serve as the House’s exclusive Southeast Asian destination dedicated to the milestone. Part of a series of international activations spanning Shanghai, New York, Seoul and London, the Bangkok edition stands apart for its scale and scenographic ambition.
Housed within a restored heritage building and unfolding across four levels, the space invites visitors into an immersive environment inspired by the idea of a Louis Vuitton hotel — a metaphor long tied to the House’s origins in travel.
A Journey Through The Monogram
First introduced in 1896 by Georges Vuitton, the Monogram was conceived as both a mark of authorship and a safeguard against imitation. Over time, it evolved into one of fashion’s most recognisable emblems — a symbol of movement, craftsmanship and continuity.
The Bangkok pop-up translates that history into a physical journey. Each “room” within the space is dedicated to an iconic Monogram creation, reframing the bags not merely as products, but as chapters in the House’s narrative.
Visitors begin in a lobby area honouring the Keepall, the enduring travel companion that reflects Louis Vuitton’s trunk-making origins. Here, bespoke personalisation services — including hot stamping — are offered, alongside a dedicated Care service reinforcing the House’s commitment to longevity and restoration.
Elsewhere, scenographic spaces spotlight the Speedy, Alma, Neverfull and Noé — each contextualised within settings that evoke their character and cultural resonance. From a Parisian-inspired balcony to a gym installation highlighting the Neverfull’s strength, the environments blur exhibition and experience.
Heritage, Reimagined
Beyond celebration, the activation underscores the Monogram’s continued relevance. While archival references — including reproductions of early patents and historic stamps — anchor the installation in authenticity, the format itself reflects Louis Vuitton’s evolving approach to retail: experiential, immersive and rooted in storytelling.
By situating the pop-up in Bangkok’s historic quarter, the House also signals the city’s importance within its regional narrative. As the only Southeast Asian stop in the 130th anniversary programme, the LV Hotel Pop-Up positions Bangkok as both cultural host and contemporary luxury hub.
More than a retrospective, the space frames the Monogram as a living design language — one that continues to travel, adapt and endure.
The LV Hotel Pop-Up – Monogram 130th Anniversary will be open to the public until 15 March 2026 at Baan Trok Tua Ngork, Bangkok.
