Fashion juggernaut Louis Vuitton debuted fragrances for men earlier this year in an already competitive market, but its presence attests to the opportunities to be had. Men today are more willing to experiment with scents, in contrast to sticking to the same perfume for years.
Says Susan Tan from fragrance distributor Luxasia: “Men are now starting to own at least two fragrances with many owning multiples, providing variety to their scent library.â€
She observes that more are becoming adventurous with their choices, going for long lasting non-commercial, or “cult†scents.
Whether you’re the daring or the brand-loyal sort, we present here a selected menu of the fragrances launched this year, plus our verdict of the product.
HERMES TERRE D’HERMES EAU INTENSE VETIVER
Three members of our team had a go at this fragrance; none was able to define it, as typical of the scents from Hermes. The brand says it’s a deconstruction and reconstruction of the earth, but to anyone but divinity, this description would be no help at all. Our best attempt – it’s something we could imagine on Benedict Cumberbatch.
In short: Unexpected, undefinable.
