Fashion juggernaut Louis Vuitton debuted fragrances for men earlier this year in an already competitive market, but its presence attests to the opportunities to be had. Men today are more willing to experiment with scents, in contrast to sticking to the same perfume for years.
Says Susan Tan from fragrance distributor Luxasia: “Men are now starting to own at least two fragrances with many owning multiples, providing variety to their scent library.â€
She observes that more are becoming adventurous with their choices, going for long lasting non-commercial, or “cult†scents.
Whether you’re the daring or the brand-loyal sort, we present here a selected menu of the fragrances launched this year, plus our verdict of the product.
CREED VIKING
Drawing from the spirit of Norse seafarers, Viking is unappealing on first spritz, but settles into something quite special. Marrying contrasting characteristics, it’s refreshing yet warm, modern and sensual. Produced by Creed, a family that has been creating rare fragrances for six generations. Ready your wallet.
In short: An Idris Elba kind of scent.
