01 LOOK FOR DESIGN VALUE
Instead of a simply spelt-out brand name that suggests that the only intention is showing off, opt for a logo that is more design element. Bally pays tribute to its Swiss roots and adds vintage flair to a vermilion sweater with a stylised gold logo referencing Suvretta, a hotel in St Moritz. At Ermenegildo Zegna, the XXX mark brands the exclusive pieces of the Couture collection, from pullovers to leather high-tops.
