Ken Lim
In 1999, long before “niche beauty” became a buzzword, Ken Lim opened a modest store in Bangsar with an unshakable belief — that Malaysians were ready for authenticity over artifice. The Penang-born entrepreneur had left behind his family’s construction business to chart his own course, guided not by market trends but by instinct and conviction. What began as a leap of faith into the unknown soon evolved into KENS Apothecary, a pioneer that introduced Malaysia to cult favourites like Aesop, Diptyque, and Laura Mercier.
Twenty-five years on, KENS stands as a name synonymous with quiet luxury and discernment. Its curated universe of brands reflects Lim’s enduring philosophy: integrity, craftsmanship, and emotional connection over mere commerce. Under his leadership, KENS has become more than a retail destination — it’s a space for discovery, where beauty is personal, not performative.
As the brand celebrates a quarter century, Lim remains as grounded as ever. His perspective on leadership blends vision with empathy; his approach to life, simplicity with purpose. In this conversation, he reflects on Malaysia’s evolving luxury landscape, the art of choosing with intention, and what positive masculinity means in a world that prizes authenticity more than ever.
When you first founded KENS Apothecary, what personal sense of purpose drove you – especially at a time when niche beauty was still new to Malaysia?
When I started KENS Apothecary around 2000, it was really about introducing Malaysians to something that I personally enjoyed, it was about individuality, strong brand values & discovery. I wanted to bring in beauty brands that resonated with my believes, brands that were created with integrity and passion. 25 years ago, niche beauty was unfamiliar here, but I believed there was a group of consumers who are just like me who wanted authenticity over mass appeal.
In an industry that blends creativity and commerce, how do you lead with both vision and empathy?
For me, leadership is about balance. I have to maintain a creative vision, to keep things inspiring and relevant, but also understand the people who bring that vision to life. Empathy means listening, guiding, lots of patience, understanding and recognising that every member of the team contributes to the brand’s story.
You’ve witnessed the Malaysian luxury consumer evolve over the last two decades. How would you describe that evolution?
Consumers today are much more discerning and knowledgeable. 25 years ago, luxury was largely defined by logos, gold gilded packaging and status. Today, it’s about craftsmanship, authenticity, heritage and creditability. People want to know why a brand exists, not just what it sells. That shift has been wonderful to witness; it aligns perfectly with our philosophy at KENS. After 25 years, we have created a brand that Malaysians trust, and we will continue to do our very best to serve our loyal customers.
What do Malaysian customers value most today – experience, authenticity, or story?
All three. The experience draws them in, authenticity earns their trust, and the story keeps them loyal. It is more challenging to create an enjoyable customers experience today because young consumers are demanding and very well exposed. They want to feel something, a sense of belonging or inspiration, when they interact with a brand. They want to be part of a community.
How do you decide which brands fit within the KENS philosophy – is it instinct, alignment of values, or both?
It starts with instinct, but it must be grounded in shared values. We look for brands that create with intention and not trends. It’s about honesty in formulation, storytelling, and design. If a brand moves us emotionally and aligns with our belief in quiet luxury, it usually fits. These days it is also very important if the brands understand Asian community because brands that only impose their brand values in their home country may find it difficult to achieve outside.
What are three essential grooming steps you believe every man should follow – no matter his lifestyle?
Cleanse, treat, moisturise, and protect. Keep it simple, but consistent. A good cleanser, a nice serum, a good moisturiser, and an SPF.
Which products or routines do you find make the biggest difference for men who are just starting to take self-care seriously?
A face wash, a moisturizer with SPF, and a good deodorant that keeps you fresh the whole day though. 90% of wrinkles are caused by sun damage.
Entrepreneurship is rarely smooth sailing. How do you find calm and clarity when the noise of business gets too loud?
I’ve cut down my social life and keep a small circle. I love my pets — they’ve been an important anchor in my life. Someone once asked how I relax; I said I just play with my three dogs. I usually sleep at 10 p.m. and wake up at 6 a.m., go to the gym, then work. I walk the dogs in the evening and watch Netflix before bed. On weekends, I reward myself with a nice lunch and spend time with my dogs and family.
What have those moments of struggle taught you about yourself – and about leadership?
They’ve taught me resilience, patience, and humility. As a leader, I’ve learned to listen more, to adapt, and to trust my team. When the team aligns with your vision and goals, work becomes truly enjoyable.
Ken Lim
This International Men’s Day invites reflection on positive masculinity. What does that mean to you personally?
I see International Men’s Day as a reminder to reflect on the kind of person we choose to be. For me, it’s less about gender and more about values, being grounded, respectful, and thoughtful in how we lead and live.
Positive masculinity, to me, means being comfortable in your own skin, showing empathy, and supporting others without needing to prove strength.
What advice would you offer the younger generation navigating ambition, identity, and purpose in today’s world?
Be curious and patient. The famous Taoist quote says, “A journey of a thousand miles begins with a single step.” Never stop dreaming. Stay true to your values, don’t just engage in empty talk, and always initiate the first step.
(Photos Credit: KENS Apothecary, Ken Lim)
