Fresh off his 2025 Formula 1 Singapore Grand Prix victory, George Russell is enjoying more than just his time on the podium. The McLaren driver showcases the same calm precision off the track, earning equal recognition for his sophistication and style. With his clean-cut charm and understated elegance, Russell embodies the new generation of athletes who bridge high performance with high fashion.
Beyond his win under the Marina Bay lights, Russell is also taking the luxury world by storm. His growing list of partnerships — from Tommy Hilfiger to Belstaff, IWC Schaffhausen, Adidas, and Mercedes-AMG — reflects his refined sensibility and modern British poise. In an age when F1 drivers are global style ambassadors, Russell is setting a new standard for sartorial excellence.
Driving Modern Menswear: George Russell x Tommy Hilfiger
The partnership between George Russell and Tommy Hilfiger represents a seamless union of craftsmanship, confidence, and charisma. As one of the faces of the brand’s menswear campaigns, Russell brings a sleek, athletic energy to Hilfiger’s preppy, all-American codes.
Dressed in tailored suits and crisp separates, he captures the essence of the brand’s ethos — polished yet approachable, dynamic yet timeless. Whether appearing in a campaign shoot or arriving at the paddock, Russell exemplifies the spirit of the modern gentleman: composed, confident, and unapologetically stylish.
For Hilfiger, Russell isn’t just a model; he’s a muse for a generation that values both performance and personality.
Engineered for Motion: George Russell x Belstaff Apex Edit
Credit: Belstaff
When Belstaff unveiled its Apex Edit — a capsule inspired by motion, speed, and adventure — George Russell was a natural fit. The heritage British brand, long synonymous with rugged sophistication, found in Russell a modern embodiment of its DNA.
In the campaign, he wears Belstaff’s reimagined biker jackets and lightweight outerwear with quiet confidence. Each piece speaks to precision and endurance — traits that mirror his mindset on the racetrack.
Russell’s collaboration with Belstaff celebrates craftsmanship and resilience. It also reinforces his role as a style leader who values authenticity as much as aesthetics. Like the perfect lap, his look is measured, effortless, and meticulously executed.
Timed to Perfection: George Russell x IWC Schaffhausen
Precision is everything in Formula 1 — and in luxury watchmaking. It’s no surprise, then, that IWC Schaffhausen and George Russell share an unspoken synergy. As an ambassador for the Swiss maison, Russell was sported with the IWC Portugieser Automatic, a symbol of both technical mastery and timeless design.
For Russell, the connection goes deeper than style. The art of timekeeping reflects the discipline and control required of a top-tier driver — every millisecond counts. In interviews, he likens IWC’s craftsmanship to the engineering perfection the track demands — intricate, reliable, and built for performance.
When Russell straps on his IWC, it’s a quiet reminder that true luxury lies in precision — and that style, much like speed, is all about timing.
Athletic Heritage: George Russell x Adidas
In 2025, Adidas joined the grid as Mercedes’ official teamwear partner — a collaboration that gave George Russell’s off-duty wardrobe a bold athletic edge. Known for its clean silhouettes and technical fabrics, Adidas brings the world of performance sportswear into F1’s lifestyle space.
Russell wears the brand’s tailored training pieces and sustainable fanwear collections, blending ease with engineered detail. It’s a partnership that reflects his appreciation for modern craftsmanship — high-performance attire that transitions effortlessly from the track to the city.
Power and Precision: George Russell x Mercedes-AMG
Russell’s relationship with Mercedes-AMG runs deep. Beyond the racetrack, the marque represents everything he stands for — innovation, power, and poise. As one of the youngest drivers to represent the brand, Russell embodies AMG’s pursuit of excellence in both performance and design.
From test drives of the latest AMG GT to exclusive events that merge luxury lifestyle with cutting-edge engineering, Russell brings a touch of human refinement to the brand’s high-octane image. Together, they form a partnership that bridges the worlds of motorsport and modern luxury — one that celebrates not only speed, but also sophistication.
Beyond the Finish Line
George Russell embodies more than Formula 1’s rising-star status — he defines a new kind of masculinity that’s sophisticated, focused, and fashion-forward. His partnerships with Tommy Hilfiger, Belstaff, IWC Schaffhausen, Adidas, and Mercedes-AMG don’t just endorse brands; they narrate a story of ambition and refinement.
As he continues to race ahead in both performance and prestige, Russell proves that the modern driver doesn’t just chase records — he defines style along the way.
