A Day’s Work With Yinn Ooi Of Gung Jewellery

As the founder of Gung Jewellery, Yinn’s days are a blend of creativity, business acumen, and a deep appreciation for beauty. Here’s a glimpse into a day in her life.
Yinn Ooi of Gung Jewellery

Yinn Ooi, Founder of Gung Jewellery

Inspired by minimalistic designs Yinn Ooi, the founder behind Gung Jewellery, wants to craft jewellery that can be worn for every occasion as a form of self-expression. In a conversation with The Peak, Yinn shares the pleasures and hurdles of managing an independent jewellery business. “Crafting jewellery is truly a labour of love,” she notes. “Witnessing our pieces become entwined with someone’s personal journey adds an extra layer of fulfilment.”

Since its inception in 2017, Gung Jewellery has been synonymous with timeless elegance and accessibility, embodying the founder’s passion for crafting pieces that resonate with the wearer’s uniqueness. Each piece is meticulously designed to capture the imagination and evoke a sense of wonder.

The name “Gung” derives from the Mandarin word “宫” and the Korean word “궁”, both translating to ‘Palace’. Why palace, you might ask? Well, historically, jewellery was reserved for royalty, those who resided in palaces. However, our mission is to democratise jewellery, making it accessible to everyone, regardless of their background.

Gung Jewellery at Eslite Spectrum

With my background in interior architecture, I bring a distinctive perspective to jewellery designs. My keen understanding of form and structure infuses Gung’s creations with fluidity and mercurial beauty, setting them apart in the crowded realm of accessory design.

My typical weekday begins with the comforting routine of brewing a cup of coffee or stopping by a local coffee shop to grab one. It’s a small ritual that helps me gather my thoughts and prepare for the day ahead. Following that, I often engage in either strength training or a morning jog to jumpstart my day with energy and focus.

Yinn Ooi of Gung Jewellery

Gung Jewellery at Eslite Spectrum

As I embark on the day’s agenda, I find myself fully immersed in a myriad of tasks. From delving into the creative process of brainstorming new designs to overseeing team management and fostering partnerships, each requires its unique attention. It’s a delicate dance of balancing creativity, strategy, and the practicalities of getting things done.

The most fulfilling aspect of my job undoubtedly lies in crafting jewellery that not only exudes beauty but also serves a practical purpose. Take, for example, our recent Hari Raya campaign, where we introduced a versatile brooch that doubles as earrings. Witnessing our designs manifest into tangible pieces and the joy they bring to people is truly the essence of our work.

Yet, the real challenge arises in maintaining a harmonious work environment while simultaneously meeting sales targets. I strive to cultivate a laid-back atmosphere where everyone feels comfortable and valued, but I also understand the necessity of driving the business forward.

Yinn Ooi of Gung Jewellery

Yinn Ooi, Founder of Gung Jewellery

Craftsmanship is at the very core of our work, infusing it with heart and soul. Every aspect, from the meticulous precision of a setting to the flawless polish of the finish, is executed with unwavering attention to detail. Instead, each piece becomes a timeless work of art, intended to be treasured and passed down through generations.

I’ve come to appreciate the immense value of cultivating robust relationships. The cornerstone of successful partnerships is grounded in integrity and mutual respect. Nurturing these connections not only fosters loyalty but also lays the groundwork for sustained growth and resilience in the face of challenges.

Additionally, I place great importance on real-world interactions, and drawing inspiration from the diverse tapestry of the world around me.


Throughout my journey as an entrepreneur, one of the most crucial lessons I’ve gleaned is the necessity of adaptability. Markets are in constant flux, consumer preferences shift, and unforeseen obstacles inevitably emerge. Flexibility and the ability to pivot are paramount in navigating these dynamic landscapes.

I firmly believe that teamwork is the keystone to achieving success. Within our diverse team, every member brings their unique expertise and perspective to the table. From conception to creation, it’s a collective journey characterized by passion, innovation, and a relentless pursuit of excellence, ensuring that each jewellery design we bring to life is truly exceptional.

Understanding your strengths is essential, but so is recognising when to seek guidance. I never underestimate the power of continuous learning and asking questions. These actions not only deepen your knowledge but also empower you to make informed decisions and drive success in your endeavours.

After a demanding day, I prioritise unwinding and recharging by indulging in good food and some downtime at home. Taking a moment to give myself a break is essential for replenishing my energy and maintaining a healthy work-life balance.

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