Chivas The Blend, a three-day pop-up event held in a purpose-built marquee dome brimming with unexpected experiences demonstrate just how Blended is Better in life and in enjoying Scotch!
Taking place over the weekend of 18 Oct to 20 Oct at the Bukit Kiara Equestrian Club, KL, this mash-up of category-defying, experiential events kicked off with Gastronomy+ – an exclusive projection mapping enhanced fine dining, multi-sensory experience, in collaboration with BETA KL’s Chef Raymond Tham, who developed a 15-course canapé menu designed to complement the complex yet refined Chivas 18 that is a blend of 85 flavour notes in every drop.
The Whisky Masterclass followed next where Chivas Brand Ambassador for Malaysia Jasper Epsom conducted a guided tasting and blending master class where guests learned the art of blending single malts and grain whiskies into personalised 100ml bottles of the perfect blend of Scotch! Yes, customisation brings a product closer to heart, doesn’t it?
Then, the Cocktail Symphony offered guests the delightful experience of bespoke Chivas cocktails, each highlighting one of the five flavours – floral, citrus, fruity, creamy or smoky – that make up Chivas’ exquisite House Style.
Later, Pernod Ricard Malaysia Managing Director Sebastien Mouquet summed up the weekend’s event quite nicely indeed: “Blending is at the heart of what Chivas Regal does and our collaborative undertakings at Chivas The Blend, will leave guests with unparalleled experiences that live long after the pop-up comes to a close. We hope everyone from all walks of life who have a shared thirst for new and exciting experiences will join us for a successful pop-up. Success is, after all, a blend, and definitely tastes better shared,”
The rest of the weekend saw the plenty of excitement on the marquee dome’s expansive stage as the Chivas XV-owned Electronic Theatrical Music (ETM) ensemble dished out an extravagant blend of unique artistic showcases and mediums of expressions to push the boundaries going out with a cocktail of electronic music by DJ duo B.A.T.E, ballet, opera and performances by gymnasts, contortionists, dancers and even an illusionist!
Capping off the excitement was Match Day on Sunday. This saw Chivas celebrating its role as top English football club Manchester United’s global spirits partner and featured the screening of the all-important English Premier League clash between United and Liverpool, broadcast live across a 360-degree screen on The Chivas Dome ceiling!