When Muji announced plans to open an eponymous hotel in Shenzhen, fans of the brand were eager to see its minimalist cozy aesthetic put into practice in a true hospitality setting.
The Muji promise
The hotel complex is still undergoing construction, and local drivers may have difficulty finding it, but the persistent will be greeted by the iconic Muji signage at the large drive-in foyer.
The welcome booklet proclaims, “At Muji hotel, there are neither exorbitantly-priced and superfluous services, nor dreary guests rooms resulting from the extreme reduction of quality. We have arranged for you both a perfectly priced space in which you will sleep well, restoring both mind and body, as well as services that naturally connect you to the locale.â€
