What’s in a Muji hotel? Impressions from the Shenzhen branch

What’s in a Muji hotel? Impressions from the Shenzhen branch

We visit the new hotel in Shenzhen to experience the Japanese brand’s “anti-cheap”, “anti-gorgeous” concept.

When Muji announced plans to open an eponymous hotel in Shenzhen, fans of the brand were eager to see its minimalist cozy aesthetic put into practice in a true hospitality setting.

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Check-in

The receptionist explains: “I have arranged for a ship view room for you, I hope you will like it.” I wonder if she means “a harbour view”, though there are none in the vicinity of the Upper Hills neighbourhood (the northern, upmarket tip of Futian, Shenzen’s CBD).

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