What’s in a Muji hotel? Impressions from the Shenzhen branch

What’s in a Muji hotel? Impressions from the Shenzhen branch

We visit the new hotel in Shenzhen to experience the Japanese brand’s “anti-cheap”, “anti-gorgeous” concept.

When Muji announced plans to open an eponymous hotel in Shenzhen, fans of the brand were eager to see its minimalist cozy aesthetic put into practice in a true hospitality setting.

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Arrival

One can immediately appreciate the brand’s allure upon walking into the lobby; a sense of serenity is conveyed by the fabric-lined walls, plush carpet thrown on pristine parquet and the occasional cotton flower ikebana.

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