Not satisfied with just building the world’s most bespoke cars, Rolls-Royce has now gotten into the fragrance game with its own scent. The brand is now taking the interior experience of its motor cars into a new sensory dimension with an olfactory approach introduced on its pinnacle product, Phantom.
New Car Smell
Rolls-Royce Scent is designed to elegantly complement the natural aromas of the materials used within the motor car. Crafted by an expert in-house perfumer of the marque’s Bespoke Collective, the fragrance combines notes of Amyris, Cedarwood, Rosewood and Iris, perfectly capturing and elevating the serenity of the Rolls-Royce experience.
It’s well-documented that every Rolls-Royce is designed, engineered and crafted with meticulous attention to detail. But stepping into a realm of fragrances and scent is admittedly a bold step for a car maker. However, it is an area that the luxury automotive brand knows pretty well.
For every new Rolls-Royce model, a specialist department within the brand – which comprises experts trained in sectors ranging from biochemistry to haute parfumerie – is consulted during the selection of leathers, woods, wools and other tactile surfaces. This includes the materials used to enhance and protect them, such as lacquers and dyes.
These specialists ensure that each material represents the best of its kind – not only for its visual and tactile qualities – but also for its aroma. The result is a sophisticated blend of aromas within the motor car’s interior suite, characterised by a rich leather note.
Patented Delivery System
Designed to enrich the sensory experience within the motor car, Rolls-Royce Scent subtly introduces new comforting and relaxing olfactory themes. The brand also developed a fragrance-releasing system exclusively for the Rolls-Royce Scent.
The structure of the patented scent-diffuser ensures that the fragrance is released in suitably delicate doses for a long-lasting, sophisticated sensory experience. Significant testing was undertaken to ensure that the scent provides a consistent experience for the marque’s global client base.
This included analysing the fragrance in static and dynamic conditions as well as a range of temperature and humidity extremes. Specialists dedicated much time to perfecting the precise dose of fragrance to place in the diffusing system, fastidiously balancing longevity with subtlety.
Reportedly, over 30 iterations were developed before in-house experts were satisfied that the fragrance would meet the requirements of Rolls-Royce’s discerning clients.
