A TikTok Teaser to Singapore?

Singapore Tourism Board launches a cleaver teaser campaign to ready visitors to Singapore’s reopening!
With pretty much everyone going for their Covid-19 vaccination booster jabs now and many more are feeling a lot more confident about travelling again, looks like the folks across the causeway down South are going all out to encourage future holiday makers to make more concrete plans to visit Singapore real soon!

That’s right, the Singapore Tourism Board has just launched the SingaporeReimagine Pose Now campaign to get people excited about visiting the city state on the ever popular TikTok platform!

Sharina Richie trying the Singapore Reimagine Pose Now filter on Tik Tok

The campaign is set to inspire people by collaborating with content creators that encourage people to participate in fun activities via TikTok. Through this campaign, users are invited to explore and experience online the latest and most iconic experiences the Lion City has to offer… all via the awesome app. Perhaps one may think of this as a warm up for when they actually find themselves in Singapore again!

Taking place between January 17th and March 17th, this is the first time the SingaporeReimagine campaign – which has been launched in Indonesia, Thailand and here in Malaysia – has been introduced on the TikTok platform.

And through its SingaporeReimagine Pose Now feature, there is a special photo filter that allow TikTok users to visit and pose for photos online at featured tourist attractions – all without actually needing to be there physically, of course…

Sultan Riq trying the Singapore Reimagine Pose Now filter on Tik Tok

The campaign hopes to create a feeling of personally being in the iconic city thanks to the special effects provided via TikTok. Of course, one will have a large selection of interesting ‘holiday photo’ backdrops to choose from, ranging from the Museum of Ice Cream on Loewen Road, the unmistakable Ford Canning Spiral Staircase, and also the one-of-a-kind HSBC Rain Vortex waterfall at Changi Airport.

How about that for a proper warm up before the doors to Singapore reopen again for all, eh?

 

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