Paris Fashion Week is the epicentre of global style and self-expression—a place where creativity, craftsmanship, and culture converge. At this year’s Menswear Spring/Summer 2026 edition, Rolls-Royce Motor Cars made a distinctive yet understated impression, reaffirming its natural place within the world of high fashion.
“Paris has always fascinated me, ever since I lived there as a child. Its grand, symmetrical avenues, emotive monuments, and effortless elegance are timelessly enchanting,” expressed Phil Fabre de la Grange, General Manager Bespoke, Rolls-Royce Motor Cars.
“Paris Fashion Week is a celebration of vision, creativity and individuality – values we share deeply at Rolls-Royce. We are always proud to see our motor cars so naturally integrated into the rhythm and style of the city during this extraordinary moment in the cultural calendar.”
Rolling In Style
Throughout the week, a curated fleet of Cullinan and Spectre models has been quietly circulating the French capital, providing transport for some of the most notable figures in attendance. From front-row guests at headline runway shows to attendees at the most exclusive after-show soirées, Rolls-Royce is a seamless companion to the world of haute couture. Its presence mirrors the aesthetic values and refined self-assurance that define fashion’s most influential stage.
The relationship between fashion and Rolls-Royce is long-established and deeply ingrained. From bold colourways in collections like Cullinan – Inspired by Fashion to exceptional collaborative creations such as the Phantom Oribe, fashion continues to inform and inspire the marque’s Bespoke craftsmanship.
Many of the intricate techniques seen in haute couture—embroidery, material layering, and hand-finishing—are echoed in Rolls-Royce commissions. Whether fashion-led, as seen in the artfully designed Phantom Syntopia, or simply an expression of personal narrative, each Bespoke motor car is a testament to individuality, vision, and artisanal excellence.
