Ray-Ban looks all set to usher in the Year of the Ox in 2021 with plenty of style following a collaboration with Chinese modern and contemporary artist Liu Sheng, whose much-treasured catalogue is fittingly heavily inspired by Chinese traditional culture.
Sheng is perhaps one of the current stars of an ongoing Chinese arts boom and first graduated from the Guangzhou Academy of Fine Arts Department of Oil Painting in 2008. Since then, he has painted in the traditional Chinese style, which still plays an important role in contemporary art there to this day. Sheng has revealed that he is a big fan of the realistic style of oil painting. Thus, he is very enthusiastic about the works of the Old Masters, which depict everyday life with a great fondness, and are both humble and sublime at the same time.
The scope of China’s enormous art world spans all the way from traditional ink painting to very abstract art. And following the Chinese art explosion which began in the early 2000s, the commercial side of the art world there, in particular, has come to the fore on the international art market and at auctions. Works of Chinese artists are now a familiar sight at the world’s biennials, triennials and important exhibitions. And, with its latest collection, Ran-Ban looks all set to continue this happy international association.
Now, through his collaboration with Ray-Ban, Sheng demonstrates his love for the very recognisable aesthetics in old folktales characters, especially the ancient Chinese gods and fairy beasts. And these are keenly represented in the Ray-Ban Year of the Ox 2021 special edition campaign. Look forward to eye-catching, hexagonal shaped red frames with pale gold temple and red temple tips in the new celebratory range. And as icing on the cake, the frames also come in an exclusive red packaging box, Ray-Ban 2021 red packets and a shopping bag, making them just the perfect festive presentation to loved one!
