Private Office Seoul offers a unique and highly-personalised Rolls-Royce experience.
At Rolls-Royce’s latest Private Office in Seoul, one can experience an elevated vehicular customisation process that is second to none. Working with a Seoul-based Bespoke designer, clients can craft and personalise their next Rolls-Royce in their own indomitable way.
It would be somewhat wrong to pigeonhole the service as an automotive atelier, but that’s what the luxurious motor car brand has done with Private Office. The fifth such creative space in the world – after Dubai, Shanghai, New York and Goodwood – it’s designed specifically to cater to the surging demand for bespoke luxury in the Asia Pacific region.
The region is one of the brand’s fastest-growing markets and Rolls-Royce is evidently keen on capitalising on this burgeoning interest. After all, as wealth and sophistication grow across the region, so too the desire for highly personalised, one-of-a-kind motor cars. Rolls-Royce clients in Asia are becoming more ambitious in their vision for their Bespoke commissions, and the Seoul office is designed to meet those needs head-on.
Value In Personalisation
Clients can work directly with a Seoul-based Bespoke designer to bring their highly personal commissions to life.
Located in the heart of the vibrant Jamsil area, Private Office Seoul is available by appointment only. The exclusive office enables Rolls-Royce to engage even more closely with its Asia Pacific clientele. It will also serve to support clients’ increasing interest and engagement in more valuable and ambitious commissions.
“The inauguration of a permanent Private Office in Seoul signals a defining moment for Rolls-Royce Motor Cars in South Korea,” explains Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars. “We are now bringing Goodwood closer to our clients in this significant region and we look forward to welcoming them to this new creative outpost,” he adds.
“In a joint pursuit of perfection, our Private Office clients will embark on a very special journey with us, as we together bring their dreams and ideas to life in the creation of their unique and deeply personal Rolls-Royce.” No doubt, the international network of Private Offices enables the marque to engage even more closely with clients worldwide, but Rolls-Royce’s newest outpost in Seoul may well be its most significant and strategic investment yet.
Focus On The Region
The exclusive office enables Rolls-Royce to engage even more closely with its clientele in the Asia Pacific region.
The Asia Pacific region has seen a significant increase in Bespoke creativity and sophistication over the past years. The opening of Private Office Seoul will continue to serve and elevate the value of each commission in this key region. This is a natural alignment with the marque’s focus on unique value creation.
It also offers the brand an opportunity to forge closer relationships with its clients in the region along with providing the global Rolls-Royce design team with inspiring insights into trends and client preferences in this region. Through in-depth collaboration, clients can bring their personal visions to life, resulting in a one-of-a-kind Rolls-Royce that reflects their individual tastes and aspirations.
This bespoke process is a hallmark of the brand, ensuring each commission is a masterpiece for the most discerning driver. For Rolls-Royce clients in Malaysia the brand will also launch a Mobile Private Office service this year in Kuala Lumpur.
The Mobile Private Office is slated to be in the city during the end of April and the beginning of May. Clients can contact Rolls-Royce’s Kuala Lumpur showroom for further details and to schedule an appointment.
