Mercedes has finished the decade with a total of 10,020 cars sold in the country, retaining its position as the top luxury carmaker of 2019. The market share of 1.8 per cent captured by the brand is credited to its holistic approach to customer service and retention, innovation and future mobility.
Mercedes-Benz Malaysia (MBM) closes 2019 retaining the leading position in the premium luxury segment with a total of 10,020 cars sold and capturing a 1.8 per cent market share in the country. The pole position is a result beyond sales and exemplifies Mercedes-Benz outstanding effort through a customer-centric strategy, holistically delivering on innovative technology and advancements, mobility solutions as well as products to meet customers preference.
“We wrap up the decade on a great note as we continue to grow our customer base and set our footing in the country,” says Dr. Claus Weidner, Mercedes Benz Malaysia President and CEO. “2019 was a year where we placed great emphasis on expanding our product offensive with innovative technology and emotional design, catering to the needs of our customers. We also celebrated the 15th year anniversary of local production excellence noting the 100,000th vehicle rollout milestone and the commencement of Philippines export initiatives. Through solid leadership and vision, we reaffirmed our commitment to the Malaysian market and our customers in delivering the Best Product and Best Customer Experiences.â€
Key launches that took place included the debuting E 350 AMG Line, E 200 SPORTSTYLE Avantgarde and the E 300 Exclusive Line, the A-Class sedan with models A200 and A250, the latest GLC and GLE SUV models, the Mercedes-AMG A35, the Mercedes-AMG GT R and GT C, the new GLC 200, 300 and 300 Coupe SUV models. The year also witnessed the launch of a trio of cars adding to the AMG line-up featuring the Mercedes-AMG GT 63 S 4MATIC+, Mercedes-AMG C 63 S Coupé, and the Mercedes-AMG C 63 S.
