In the world of luxury automobiles, customisation represents the next level of the ownership experience. The option to personalise one’s car is catered exclusively to owners who want to lend their own personal touch. Italian marquee, Maserati understands this need intimately and they are now taking automotive personalization to new heights with the launch of Officine Fuoriserie.
Situated in a dedicated space at its historic Modena plant, the new facility is part of the brand’s Fuoriserie programme. The new offering allows customers to create one-of-a-kind Maseratis that reflect their unique tastes and desires, blending cutting-edge technology with fine Italian craftsmanship.
A Bespoke Journey
Officine Fuoriserie is designed to offer a seamless and immersive experience for those seeking ultimate personalisation. Located in Maserati’s iconic Modena headquarters, this state-of-the-art space features over 20 specialised workstations and an innovative paint shop, capable of producing up to 24 unique colours each day.
Here, customers can work closely with Maserati’s design team to configure everything from body colours and finishes to interior materials, making each Maserati truly one-of-a-kind. Maserati’s Fuoriserie programme offers two main levels of customisation.
Collezione Corse is nspired by Maserati’s racing heritage, this collection features iconic racing colours and liveries, reinterpreted for the modern era. Collezione Futura on the other hand is for those who embrace the future, this collection focuses on innovative materials and bold design, reflecting the latest in automotive technology.
For those seeking ultimate individuality, Maserati’s Bespoke service creates a truly exclusive car, with no limits on customization. Every detail, from unique paint combinations to handcrafted finishes, is tailored to the customer’s vision, resulting in a car that is uniquely theirs.
Crafting Unique Maseratis
According to Maserati, the new Officine Fuoriserie space is not only about visual customisation; it’s about the artistry behind each car. The paint shop integrates high-tech processes, including robotic painting, manual detailing, and quality control, ensuring the highest standards.
The craftsmanship in the paintwork is particularly notable, with Maserati offering a wide array of evolving body colours and finishes inspired by the brand’s racing legacy and history. To showcase the capabilities of the Fuoriserie programme, Maserati has unveiled the MC20 Cielo “Less is More…?”, a one-off bespoke model inspired by the Bauhaus art movement.
This exclusive model features geometric design elements and a carefully curated palette including shades that honour Maserati’s racing heritage and milestones in the brand’s history. The MC20 Cielo represents the pinnacle of Maserati’s design excellence, blending minimalist aesthetics with intricate detailing and craftsmanship.
(Images: Maserati)
