Just when you thought that the ongoing COVID-19 pandemic is supposed to be the great equaliser for everyone, now, there’s news that quite a few among the ultra-rich have actually fared rather well, in spite of the challenges brought about by the pandemic!
To be specific, Lamborghini has just revealed that its entire production capacity for 2021 is almost sold out! Best of all, Italian supercar marquee reports this amid an electrification push at brand, resulting in it receiving an offer worth billions of Euros to buy the business recently!
Lambo has insisted that it will remain a part of the Volkswagen Group for now… although, we have heard this before, haven’t we! After all, VW late last year had just ended deliberations about a possible sale or listing of Lamborghini to better focus on the Audi and Porsche division, its key profit drivers in the group.
But could all this mad rush to buy a Lambo or two be a case of ‘revenge spending’, which apparently is the urge to splurge after being cooped up for all this time? Who knows… but the Italians are far from complaining about this!
Lamborghini CEO Stephan Winkelmann
“Despite a two-month shutdown due to the pandemic, Lamborghini ended 2020 as its second-best year ever,” reveals its Chief Executive Officer Stephan Winkelmann during an online interview with the motoring press. Winkelmann claims that in spite of it being only June, the upcoming production numbers amounting to around 3,100 units already have buyers waiting for their deliveries around the world.
So, if you want one this year, better be quick about it because they only have one month of production time left before they close the books for 2021!
And while buyers continue to snap up performance models like the track-suited Aventador, Lamborghini is spending a record 1.5 billion Euros to offer performance car enthusiasts plug-in hybrid versions of each model by 2024, and plans to launch a first vehicle powered purely by battery during the second half of the decade.
But supercar makers like Ferrari and Lamborghini have been slow to embrace EVs with brand histories steeped in powerful engines. “Lamborghini doesn’t want to be the first-mover at all cost,” says Winkelmann. “In electrification, we need to choose the right moment, when we think the market is ready and we think we can really be the best.”
Yet, these are strange times that we all live in, and plans may change with a blink of an eye! So, be doubly sure to look both ways before crossing the street from now on… You’ll never know if a driver of a sleek, silent and fully electric Lambo might just be gunning it, and heading straight in your direction!
