In an era of branding, a distinctive leather patina is not enough. Especially since Berluti, which started life as a shoemaker in 1895, now also has a ready-to-wear collection that doesnâ€™t always involve the use of leather. Enter this logo tee, proudly bearing the brandâ€™s new â€œBerluti 1895 Parisâ€ emblem introduced by the brandâ€™s latest creative director, Kris Van Assche.
Fusing Louis Vuittonâ€™s subtly grained Taiga leather and the house Monogram pattern â€“ as well as wake- you-up shades such as Pacific Blue (pictured) and Bahia yellow â€“ the new Taigarama collection has the kind of zesty energy that would benefit any long-haul traveller. Aside from the Keepall duffle bag on this page, the family includes pieces such as a backpack, bum bag and wallets.
After taking the reins at Burberry last year, creative director Riccardo Tisci created two motifs for the English company: One is a new brand logo done in a blocky, sans-serif font, and the other â€“ as shown here â€“ is a monogram featuring the initials of founder Thomas Burberry and inspired by an archival drawing. This red sweatshirt was launched under the brandâ€™s B Series time-limited, monthly releases, but we are positive there will be similar styles, in other colours, to come.
For a few seasons now, Ermenegildo Zegna has been emphasising the triple-X stitch as the defining emblem of its Couture runway line. Inspired by a tailorâ€™s stitches, the three Xâ€™s â€“ typically hand-sewn â€“ are a nod to the handmade touches that remain essential to the brand. This season, every other designer is doing a fancy take on outdoorsy, Teva-ish sandals â€“ and this pair is one of our favourites.
Two Dior icons have come together in one of the brandâ€™s latest small leather goods. The Dior Oblique canvas (designed by Marc Bohan in 1967) and the Saddle bag (created by John Galliano in the 2000s) are combined in this updated bag, which can be slung over the shoulder or adapted to be carried like a belt bag.
Hermes isnâ€™t a brand that one associates with logos (save for an artfully used H motif here and there), but it occasionally makes charming exceptions. Made from a water-resistant, neoprene-like material, this beach pouch is available in three sizes and comes in a cheerful yellow thatâ€™s as sunny as oneâ€™s mood on vacation.
Following the relaunch of historical motifs such as the VLTN logo that was used in the 1980s, Valentino continues to fan the flames of logomania with new symbols. Now, it brings back the Go Logo from the 1960s, featuring a V within an ellipse, used either as is, or (as shown here) broken and reconfigured to desirably irreverent effect.