It has been a whirlwind year for Marina Bay Sands. Since the opening of the resort’s newly refurbished hotel rooms and suites, the popular tourist destination has been drawing visitors keen to experience the revitalisation of one of Singapore’s most well-known landmarks and its unique approach to hospitality.
The same goes for the resort’s retail offerings. At The Shoppes, mall traffic and business momentum continues to remain positive, says Hazel Chan, the Senior Vice President of Retail at Marina Bay Sands.
“We witnessed strong performance year to date, recording a total gross revenue of US$178 million across the first nine months of 2023 – a sign of retailers’ confidence in Singapore and the luxury mall’s strong value proposition,” Chan tells The Peak.
If there’s anything The Shoppes is famous for, it has to be its bespoke and immersive shopping experiences that transport visitors to a world where everything is centred around them.
This is particularly obvious in their luxury duplexes, housing brands such as Chanel, Louis Vuitton, Hermes and more. Here, visitors can experience personalised services and collections special only to the region.
“Being able to engage with this ultra-luxury customer segment through the mall’s ‘Discover The Shoppes’ (DTS) programme presents The Shoppes with the opportunity to cultivate high-quality customer interactions that set ourselves apart from other malls in the region,” says Chan.
The integrated resort offers not only a luxurious hotel and shopping experience, there’s also renowned celebrity chef dining experiences from Wakuda to CUT by Wolfgang Puck, broadway musical shows alongside The Shoppes’ first-hand access to limited edition collection and private events and many more.
2023 also saw the introduction of immersive brand pop-ups. As luxury customers discover a new appreciation for a more hands-on experience with brands, The Shoppes worked closely with retailers to bring creative concepts to life.
One of these exhibitions included renowned watchmaker Jaeger-LeCoultre who invited visitors to journey through its fascinating history through an immersive showcase which included the 1931 cafe at the Event Plaza.
For the holiday season, Dior Beauty held its dazzling holiday pop-up with an impressive display inviting visitors to immerse in the Maison’s art of gifting concept.
Marina Bay Sands has always had a flair for innovation and a savvy readiness to adapt to the changing needs and demands in retail, which is something expected for Singapore’s premier shopping mall.
Tailored experiences are not something new for the integrated resort. In 2024, they’ll be re-introducing their famed personal shopping service. A move that aims to deepen the resort’s relationship with its VIP clientele. The personalised shopping service will be introduced through the salon privé or private shopping environments in partnership with top luxury brands.
As it shows, The Shoppes at Marina Bay Sands is proof that great retail is all about creating a space where memorable and inspiring moments can take place.