At its core, Ferrari’s roadmap toward 2030 looks beyond choosing sides in the electrification debate. Alternatively, it appears to illustrate a more balanced resolution between past and future, synthesising engines powered dynamics and the subtle electric torque under the same iconic badge. Whilst evolving economics and innovation initiatives are driving hard bargains towards industries to embrace stronger undertakings for sustainable efforts and efficiency, Ferrari’s decision to scale back on EV production is less a retreat than a recalibration.
It is a distinctly measured route, as the Italian marque’s latest five-year plan through 2030 highlights its priority to master the transition, additionally catering to the consistent demands for internal combustion engines.
Engineering Balance: Ferrari’s Calculated Path Toward 2030
By the end of the decade, Ferrari projects its global sales to comprise 40% internal combustion engines (ICE), 40% hybrids, and 20% fully electric vehicles (EVs). At the same time, Ferrari is strategically embracing electrification. Ferrari designed models like the upcoming Elettrica not as replacements but as extensions of its DNA — opening a new gateway for younger, tech-savvy drivers drawn to performance with conscience. The EV segment thus represents expansion, not substitution.
While many automakers have pledged to go fully electric, despite the recent downsizing in EV production across the industry — Ferrari’s stance reflects a more nuanced understanding of what its customers and brand identity ultimately demand. Nonetheless, the company’s commitment to internal combustion remains resolute, with continued investment in engine development over the next five years. This is not reluctance but a recognition that the visceral sound, mechanical purity, and tactile thrill of a Ferrari engine remain central to the marque’s mythology, carrying the unmistakable spirit of the prancing horse into a new age of performance.
LaFerrari Aperta
In hindsight, this gives way for Ferrari to further strengthen its prerogative and strategic capabilities to manoeuvre the EV landscape, and to compete on a similar scale of purely hybrid manufacturers. Ferrari developed the much-anticipated Elettrica from 15 years of electrification research, incorporating distinct F1 technology first introduced in the 2013 LaFerrari hybrid supercar.
Ferrari’s Potential Strategy for the EV Age
When it comes to the business of asset and lifestyle, there is more to purchasing an item of luxury, than decadence meets the eye. It appears quiet luxury is on the rise, and it happens to have inherited a manifesto detailing deeper aspects of what entails a buyers’ want. As such, the philosophy reflects the behaviours of discerning buyers who are drawn to meaning, refinement, and intelligent performance — the kind of quiet luxury underlining individuality over ostentation — an object of desire offering convenience.
Succinctly, Ferrari’s ethos aligns with this shift, with a future portfolio prioritising connection, deepening the relationship between driver, design, and driving experience. The brand’s future electric models — much like its legacy ones — will continue to embody craftsmanship and emotion, delivering a sense of occasion that goes beyond acceleration
