When Sotirio Bulgari opened his first store, he called it the â€œOld Curiosity Shopâ€, after Charles Dickensâ€™ novel, and it was a quaint and clever name meant to seduce English and American clients coming to Rome. Now 113 years later, the theme has been modernised with a new space located next to the historic shop on 10 Via Condotti.
Nicknamed the â€œNew Curiosity Shopâ€, itâ€™s got all the trappings of a typical Bulgari store, with a Venini chandelier overlooking an interactive counter table at which customers can browse the glittering collections.
But it would be far more fun to explore the many drawers that line the walls, all stuffed with the brandâ€™s luxurious â€œcuriosâ€. The shop will also exhibit its own collected objets dâ€™art, starting with pieces by Italian decorative arts company Fornasetti: a wooden hand-lacquered sideboard, a collection of mirrors, gold and china plates with astronomical motifs. If the whimsically decorated interiors arenâ€™t enough to make you leave your online shopping cart behind, know that this is where youâ€™ll find boutique exclusives such as a mini collection of the Condotti 10 jewellery and limited edition Serpenti watches.
No. 10 Via dei Condotti, Rome.