This year marks a golden milestone for one of the most iconic models in automotive history – the BMW 3 Series. And to honour this incredible journey, BMW Group Malaysia has pulled out all the stops with the launch of the New BMW M340i xDrive Edition 50 Jahre.
Limited to just 50 exclusive units, this special edition is available only through BMW Shop Online, making it not just a collector’s dream, but also a modern digital-first experience for buyers. The newest addition to the 3 Series family lives up to the hype of the model.
A Golden Celebration
Since its debut in the 1970s, the 3 Series has redefined what it means to drive a luxury performance sedan. In Malaysia, it’s not just a car – it’s a legacy on wheels. Revered for its dynamic performance, innovative technology, and timeless design, the BMW 3 Series has played a pivotal role in shaping the global BMW brand and has held a special place in the hearts of Malaysian enthusiasts for the last 50 years.
Commemorating the occasion on local shores in vehicular form is the BMW M340i xDrive Edition 50 Jahre. The exclusive edition pays homage to five decades of driving excellence while integrating the latest in BMW’s premium performance and design.
“The 3 Series has earned its place as a fan favourite in Malaysia,” states Benjamin Nagel, Managing Director of BMW Group Malaysia. “The new Edition 50 Jahre is a fitting tribute to its legacy and an exciting glimpse into the future of the BMW driving experience.”
A Perfect Homage
The New BMW M340i xDrive Edition 50 Jahre comes equipped with Sensatec upholstery, Active Cruise Control with Stop&Go, Parking Assistant Plus, a luxury instrument panel, Galvanic buttons, and an M Rear Spoiler.
The vehicle also includes a suite of M Performance enhancements as standard, such as Side Skirt Extensions, a centre armrest wrapped in Alcantara, and Carbon Fibre gearshift paddles. Adding to its exclusivity, the model features a “50 Jahre Edition” insignia on the cup holder plaque and a unique exterior engraving on the B-pillar.
Customers can reserve their unit online in just five steps at shop.bmw.com.my, by selecting their colour, preferred dealership, and placing a booking fee. Upon payment confirmation, customers can complete their purchase at their selected dealership.
Strength To Strength
The launch of the BMW M340i xDrive Edition 50 Jahre comes on the back of a strong Q1 2025 performance for BMW Group globally. The Group delivered 586,149 BMW, MINI, and Rolls-Royce vehicles, with 32.4% growth in fully-electric vehicle (BEV) deliveries, totalling 109,516 units.
BMW alone accounted for 520,142 vehicles, including 86,449 fully-electric units. MINI also saw a 4.1% year-on-year growth, with 35.3% of its sales coming from electric models, while BMW Motorrad delivered 44,609 motorcycles and scooters.
“Our performance in the first quarter of 2025 reflects our strategic commitment to innovation and the Power of Choice,” says Jean-Philippe Parain, Senior Vice President of Sales Regions Asia-Pacific, Eastern Europe, Middle East, and Africa. “The 3 Series exemplifies our brand values and continues to evolve with every generation.”
(Images: BMW Malaysia)
