Be The Master In All That You Do

Be The Master In All That You Do

Not just a simple communication tool, Xiaomi’s premium flagship 12 Series takes you to new heights in everything you do. The world is, indeed, in the palm of your hands.

It is amazing how far the mobile phone has come. From a purely convenient form of communication, it has reinvented itself into the ubiquitous and indispensable smartphone we see today. Every new development has taken the smartphone a step further, making it more useful in our everyday lives. With the new Xiaomi 12 Series, however, the smartphone has now taken a quantum leap forward, with cutting-edge technology and features that let you Master Every Scene.

Available in three colours – grey, purple and blue – the Xiaomi 12 weighs 180g and is just 69.9mm wide, with a height of 152.7mm, while the Xiaomi 12 Pro has a height of 163.6mm and with of 74.6mm, and weighs 205g. This palm-sized marvel of luxury and technology harnesses advanced technology to provide a smooth, even and lightweight grip. The surface is symmetrically curved on both front and back edges, for a rounded and delicate styling that is silky smooth to the touch. The simple geometric design is exquisite and sophisticated down to the last detail, making it a perfectly elegant addition to your everyday ensemble.

With so much of our lives recorded, Xiaomi’s latest premium flagship smartphone gives you the tools to capture the perfect picture or video. Whether you’re a professional photographer or just someone looking to enrich your Instagram, the Xiaomi 12 Series makes it easy to create just the right content regardless of the conditions. Both models feature three rear cameras: the Xiaomi 12 features a 50MP Pro-grade main camera with ultra-wide and telemacro lenses, while the Xiaomi 12 Pro boasts a Pro-grade triple 50MP camera array with 50MP telephoto and 50MP ultra-wide lenses.

The Xiaomi 12 Series features Ultra Night Video, which employs AI algorithms and imaging technology that automatically brightens the scene and retains more detail than the naked eye can see.

The cameras are enhanced with professional special effects and creative options that ensure every shot you take is exactly the right one. The Xiaomi ProFocus feature, for example, allows you to be the master of the camera with its  all-new focusing technology with subject learning and tracking algorithm that capture moving subjects more clearly. Ultra Night Video, meanwhile, employs AI algorithms and imaging technology that automatically brightens the scene and retains more detail than the naked eye can see even when filming in the dark. And you can now get the perfect selfie with the Portrait Night mode for crystal-clear portrait shots even in low light conditions.

The Xiaomi 12 Series also lets you be the master of your very own light and sounds show. When you’re on the road or relaxing by the beach, enjoy the best playback with stunning display and sound. The Xiaomi 12 Pro features a WQHD+ dynamic 120HZ AMOLED display, enhanced display with AdaptiveSyncPro, while the Xiaomi 12 comes with 120Hz AMOLED display, both ensuring a clear and smooth cinematic experience.

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Audio is courtesy of SOUND BY Harman Kardon, delivered through the Xiaomi 12 Pro’s quad speakers – a Xiaomi first in the form of two tweeters and two woofers – and the Xiaomi 12’s dual speakers. An immersive audio experience is powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism, making it the perfect accompaniment to the movie you’re watching or your favourite music.

On the job, this premium smartphone easily keeps up with all your professional requirements. Ensuring your productivity never lags, Xiaomi 12 Series is equipped with Qualcomm’s most advanced mobile platform, Snapdragon® 8 Gen 1, that sets the bar for next-generation computing with a cutting-edge 4nm technology process. And to ensure you’re always ready for any task, any time, the Xiaomi 12 Series is equipped with next-level charging speed and safety: Xiaomi 12 Pro features a 4,600mAh equipped with 120W Xiaomi HyperCharge technology, while Xiaomi 12 packs a 4,500mAh battery and supports Xiaomi 67W wired and 50W wireless turbo charging, making sure that you’re the master in the office as well.

Xiaomi’s premium flagship 12 Series comes in three colours – grey, purple and blue.

Regardless of your need, Xiaomi flagship 12 Series is ever-ready to make you the master of all that you do. You can start right now on that path by placing your order at the MiStore, Lazada or Shopee. Prices for the Xiaomi 12 Pro starts at MYR3,899, while Xiaomi 12 begins from MYR2,999. Opt for the premium service for three years of Android OS upgrades and four years of security upgrades, a 1+1 year extended product warranty worth MYR499, and a free screen replacement within six months upon purchase for damages under warranty worth MYR199. You can also purchase the new Xiaomi Soundbar 3.1ch for 50% off (RRP: MYR1,499) when you purchase any Xiaomi 12 Series smartphone, with door-to-door delivery 30 days after you’ve placed your orders.

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