When two icons of British design come together, the result is rarely short of spectacular. The new MINI Paul Smith Edition continues the celebrated partnership between the quintessentially British carmaker and the equally revered fashion designer, combining craftsmanship, creativity and a flair for reinvention.
This isn’t their first meeting. Paul Smith and MINI have long shared an affinity for style with substance, tracing their collaboration back to the Paul Smith Classic Mini of 1998, the stripped-back MINI STRIP in 2021, and the electrified MINI Recharged in 2022. The latest chapter brings that story into the electric era with the MINI Cooper Electric, soon to be followed by the three-door, five-door and convertible models.
“It’s not often you see two icons of British design work together in this way,” stated Sir Paul Smith. “The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and unexpected details will be a welcome surprise.”
Electrifying Style
Smith’s mantra, “classic with a twist,” is evident throughout. The edition offers three distinct exterior colours – including Statement Grey, a modern nod to the original 1959 MINI Austin Seven, and Inspired White, a contemporary take on the beloved Classic Mini Beige.
Those seeking something darker can opt for Midnight Black, while roof options in Nottingham Green (a subtle homage to Sir Paul’s birthplace) or Jet Black add contrast.
Look closely and the playfulness of Paul Smith is everywhere: from a handwritten “hello” puddle light to a reimagined Black and Blue MINI logo and bespoke 18-inch Night Spoke alloy wheels with Nottingham Green centre caps. Even the grille border receives Smith’s touch, finished in the same refined green hue.
Holger Hampf, Head of MINI Design, sums it up perfectly: “MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition – ‘Every day is a new beginning.’”
Inside Story
The interior, naturally, carries the same thoughtful detailing. The door sills greet passengers with Smith’s handwritten motto, while his hand-drawn rabbit motif – a quirky hallmark of his creativity – adorns the front floormat.
The dashboard and door panels feature tone-on-tone knitted stripes, echoing Paul Smith’s trademark tailoring, while the Vescin sports seats in Nightshade Blue introduce a flash of the brand’s Signature Stripe across their tops.
Touches of Dark Steel on door handles, speaker grilles and cup holders tie the palette together, reinforcing the refined yet playful aesthetic that has long defined both brands.
Culture And Heritage
The partnership between MINI and Paul Smith is built on the shared values of British design heritage, individuality, and an appetite for innovation. From the 1998 Classic Mini in “Paul Smith Blue” to the sustainably focused MINI STRIP and the electrified MINI Recharged, each collaboration has captured the cultural spirit of its time.
In 2025, that dialogue continues not just on the road but also on the runway. To mark the launch, Paul Smith introduces a capsule collection of bags, inspired by the new edition’s design cues – proof that creativity is oftentimes a two-way street.
