GROOMING
Real Makeup For Real Men
After Jean Paul Gaultier Ìs brave attempt to bring make-up benefits to men in 2008, few have attempted the same bravado for the male market. Eleven years on, however, it seems as if the French design maestro’s prescient visions have come to light with male and female beauty habits and rituals tending to merge. It would have been difficult to imagine that a superstar football player would record a commercial recommending the use of a moisturiser. Now, it is nothing out of the ordinary. Real make-up for real men is the next big thing. Just take a look at Tom Ford’s new grooming line. It goes far beyond men’s taboos on skin care with the Adonisian focus on all about looking good. TF’s Bronzing Gel, Brow Definer or Concealer even promises better skin tone and to reduce the signs of fatigue, among other benefits. Gender-free beauty comes centre stage as a new product category.
• tomford.com
