Luxury Shows Plenty of Resilience!
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Nadja Swarovski, chair of the Swarovski Foundation, said that the luxury sector had effectively embraced the challenge of operating and reaching consumers amid the coronavirus pandemic.
Swarovski, the first female executive board member for her family’s luxury jewellery brand, was speaking at CNBC’s Evolve Global Summit on Wednesday. She was quoted as saying that the “luxury sector, to a certain extent has been incredibly resilient and I think those companies who have been digitally savvy have absolutely embraced this opportunity to communicate with their customers on a digital scale.”
In addition, Swarovski also said it had been “fantastic to see how the fashion industry has embraced this dilemma,” with non-essential retail businesses in many countries having been temporarily closed due to lockdowns and other Covid-19 public health restrictions for most of the past year.
Swarovski pointed to the use of digital fashion shows, in place of physical events, as well as fashion designers “communicating directly” more with the consumer.
