Luxury hospitality brand Aman is lacing up for the tennis courts in a pretty big way. The brand has now taken a bold step to enter the tennis arena with a new collection that features on- and off-court apparel and accessories.
Through its lifestyle arm Aman Essentials, the brand has launched the Aman Tennis Club (ATC) featuring items designed for the discerning tennis enthusiast. Fittingly the collection was unveiled at the idyllic Amanruya resort in Bodrum, with the help of tennis legend and Aman Global Wellness Advisor Novak Djokovic.
Game For Tennis
With tennis deeply embedded in the daily rhythm of many Aman properties—where clay, grass, and hard courts form part of a guest’s wellness journey—the launch of ATC feels less like a pivot and more like a natural extension of the Aman lifestyle.
“Tennis is an integral part of the experience at many of our resorts,” said Kristina Romanova, CEO of Aman Essentials. “Our guests live and breathe the sport, and we saw an opportunity to create a collection that mirrors the elegance and performance they expect.”
The Aman Tennis Club fuses precision tailoring with athletic performance. Made in Italy and Portugal, the line features breathable knitted polos, sleek tennis dresses in silk blends, and plush terry sweatshirts perfect for post-match recovery.
The tonal palette draws inspiration from Aman’s iconic destinations—from the sun-washed clay courts of Amanruya to the tropical greens of Amanpuri in Phuket. More than fashion, the launch signals Aman’s broader move into holistic wellness as a luxury lifestyle.
Following the success of its Aman Yoga range in 2023, ATC reflects a growing appetite among Aman’s clientele for luxury products that support both mindful living and physical vitality. The brand’s collaboration with the tennis legend further strengthens this narrative.
Djokovic not only attended the launch but also recently designed a detoxification program offered at seven Aman resorts worldwide. He is set to host an intimate wellness retreat at a flagship Aman property later this year.
