Rolex has unveiled a powerful new docuseries titled Reach For The Crown, offering a rare and intimate look into the lives of some of the world’s most inspiring individuals. The documentary series features members of the Rolex family of Testimonees — an elite group of athletes, artists, and environmental pioneers — who open up about the dreams, challenges, and defining moments that shaped their paths to greatness.
Through exclusive interviews and personal reflections, Reach For The Crown explores what it takes to overcome adversity, defy expectations, and achieve excellence.
Among the featured personalities are sports icons like tennis sensation, Coco Gauff and world No. 1 golfer Scottie Scheffler. The series also features conservationist and photographer Cristina Mittermeier, acclaimed pianist Yuja Wang, golf icon Tiger Woods, and Olympic sailing champion and sustainability advocate Hannah Mills.
Each episode chronicles their personal journeys — from childhood ambitions to career-defining breakthroughs — revealing the resilience, passion, and determination behind their achievements. The series doesn’t shy away from setbacks and struggles, instead presenting a balanced narrative that highlights both the triumphs and the trials of their pursuits.
More than a celebration of individual success, Reach For The Crown is a reflection of the shared vision that unites these diverse figures. With this series, Rolex continues its tradition of honouring excellence and fostering inspiration across generations. It serves as a call to dream big, act boldly, and reach for greatness.
Released on May 19th, the series is now available on the Rolex YouTube channel and Rolex.com.
