The Italian luxury house will become title partner of the team from 2027, marking the sport’s first-ever title partnership with a luxury fashion brand.
Swiss craftsmanship and cinematic spectacle in a one-off luxury collaboration.
The competition spotlighted the country’s leading cocktail talents through a series of challenges centred on creativity, storytelling and technical mastery.
The new JKL outpost blends immersive architecture, Swiss watchmaking heritage and contemporary luxury retail.
A property shaped by heritage architecture, local artistry and the city’s evolving creative culture.
Bringing the lifestyle hospitality brand’s social, design-led approach to the historic destination.

