Nespresso is Creating an Impactful Movement With Their Campaign

Nespresso introduces their brilliant new campaign in which brand ambassador George Clooney holds an empty coffee cup.

A world without coffee is every adult’s nightmare! This possibility may become a reality if climate change continues to have an impact on the environment required for coffee growth. Coffee is an absolute necessity for millions of people all over the world, so it’s time to start thinking about what’s good for our planet. 

 

Nespresso, the pioneer and standard-bearer of high-quality portioned coffee, celebrates International Coffee Day by raising awareness about the threats posed by climate change to global coffee production and are highlighting ways to protect it.

‘The Empty Cup’ is their brilliant new campaign in which brand ambassador George Clooney holds an empty coffee cup, creating a symbolic piece that warns us of the risk faced by many coffee growers around the world, over 140,000 of whom work directly with Nespresso. 

Nespresso’s commitment to protecting coffee communities from climate change is a beautiful movement dedicated to making the world a better place, and it is a cause you should definitely care about.

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