Inspired by the designer’s personal mantra of self-acceptance. This luminous floral fragrance is a refreshing and uplifting interpretation of the original Perfect scent. With modern notes of pink peppercorn and polygonum, a white bouquet heart, and a woody base. Perfect Eau de Toilette is a fragrance that encourages individuals to feel confident and empowered. While celebrating their unique and authentic selves. The new and updated bottle design showcases a mix of cool green and blue hues with metallic accents and mismatched charms.
The Inspiration
The Perfect Eau de Toilette campaign captures the essence of being true to oneself. Shot in New York City, the campaign features an inclusive range of talents who share their own stories of self-love and authenticity. Renowned fashion photographer Juergen Teller and creative director Katie Grand created a minimalist backdrop in soft hues to highlight the contrasting beauty of the cast. Allowing their unique personalities and youthful optimism to radiate through the storytelling.
Perfumer Domitille Michalon-Bertier of IFF reimagined a white bouquet with an unexpected twist of modern notes including pink peppercorn and polygonum. The result is a luminous and joyful, clean, comforting floral with a woody base and an elegant trail. The scent is fresh and bright, a perfect interpretation of the original comforting floral scent.
The Bottle
The Perfect Eau de Toilette design is a refreshed take on the original Perfect bottle. The weighted glass base is inspired by the femininity and grace of a classic parfum. With domed shoulders and a gilded collar. The crystal-cut cap is crowned with an eclectic assortment of mismatched charms. Updated in a dazzling combination of cool green and blue hues that play with transparency and texture, combined with metallic silver and pale gold accents. The outer packaging is a unique pastel green with a pearlescent finish. Juxtaposed with sleek silver touches and a vibrant illustration by New York based artist, Jacky Blue.
With a fresh and bright scent, modern notes, and a unique bottle design, Perfect is the ideal companion for individuals who celebrate their unique and authentic selves.
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