It certainly is great to see some of the most celebrated names behind the world’s fashion industry rising up in solidarity during this time of global crisis. In the past weeks, there’s been hefty monetary donations, donations of equipment and medical garb, physical volunteering, even entire supply chains shifting from fashion making to mask making.
And the latest to join in this bandwagon of graciousness in supporting the fight against Coronavirus is Spanish luxury label, Loewe. As Spain continues to be utterly devastated by the virus, Loewe is giving back to its native country with the following incredible initiatives.
The first, is a donation of 100,000 surgical masks to the Spanish Red Cross. Loewe is now also producing its own non-surgical masks at its Getafe factory to be distributed to volunteer workers, Loewe employees and their families.
And then, perhaps its most innovative gesture, is an ongoing donation to the Plataforma de Infancia – a Spanish alliance of social organisations that works to protect children and adolescents’ rights – because the brand feels it imperative to secure a better future for the children in socially vulnerable groups affected the disease. Loewe and Plataforma de Infancia have now also teamed up to launch a series of educational programs this summer in Spain which aims to reduce inequality and school dropouts.
Of the gracious contribution, Loewe CEO, Pascal Lepoivre and Creative Director, Jonathan Anderson was quoted saying: “Joy, in these troubled times, means to maintain a positive outlook on things. Children are joy and deserve joy.
And on top of all the wonderful gestures already mentioned, Loewe has another trick up its sleeves!
To ensure a better future for children in socially vulnerable groups affected by COVID-19, the brand will also be donating 40 euros to educational projects from every product purchased from the brand-new Paula’s Ibiza collection sold between May and August 2020 in Loewe stores and through purchases on its online store. And just to get the ball rolling, it’s already put in an initial donation of 500,000 euros into the kitty!