The smoothest beer creates the smoothest skin cream. Heineken Silver blurs boundaries with the Heineken Smootheriser.
Blurring the lines between innovation and humour, it’s hard to take a product like The Heineken Smootheriser seriously. In fact by launching the product on 1 April, many – including us – thought it was just another gag. But evidently, Heineken is serious about its new foray into skincare. They’ve even got a product made and ready.
In a move that’s as smooth as its beer, Heineken Silver has launched The Heineken Smootheriser. The groundbreaking new product is not another new brew but rather a skin-smoothing beauty cream inspired by the beer’s ultra-refreshing smoothness.
Yes, you read that right. The beer that’s known for its crisp, easy-drinking formula is now taking its signature smoothness beyond the glass and onto your skin.
A New Kind of Smooth
The Heineken Smootheriser is touted as a skin cream as silky as its brew.
Launched in Asia, The Heineken Smootheriser is the perfect mix of innovation, humour, and skincare. Blurring the lines between beauty and beer, this product is designed to hydrate and nourish your skin with the same barley and hops that give Heineken Silver its distinct, crisp taste.
It’s a bold move that reflects the brand’s DNA of constantly pushing boundaries. And it’s more than just a gimmick—over 1,000 limited-edition boxes are now available exclusively through select activations and giveaways making it a collectible item for fans of both skincare and the iconic green bottle.
Not Just a Joke
The Heineken Smootheriser will launch in Cambodia and Taiwan, bringing a refreshing twist to skincare and redefining what smoothness means.
Despite being launched on April Fool’s Day, The Heineken Smootheriser is no joke. Infused with premium ingredients, this luxurious cream is designed to give the skin that refreshingly smooth feel. Whether you’re into beer, skincare, or both, this playful product is sure to spark conversation and a few laughs along the way.
The Heineken® Smootheriser isn’t just about following trends—it’s about setting them. As consumers look for more unique and unexpected brand experiences, Heineken® Silver is making waves with this quirky beauty product that blends humor, innovation, and cultural relevance. And, with its limited availability in Taiwan and Cambodia, it’s a conversation starter that’ll be hard to miss.
